Event identity and PR for a local art gallery

I had a lot of fun designing this identity and collateral project for a local art gallery event. Our goal was to raise awareness of the gallery within the local community and build relationships with new collectors and interior designers. This two-day event consisted of six presenters and an opening reception. I developed the initial event logo and … [Read more...]

Creating your brand Style Guide

Brand consistency checklist Once you’ve defined your brand story and gained insight into what message you want to share with your marketing materials, it’s time to set the stage for consistency. Whether you are a soloprenuer or a company with 250 employees, maintaining consistency across your brand efforts can be a challenge, yet without consistency, … [Read more...]

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]