The Artist’s Life

Today I am stepping out of the design studio into my fine art studio. I am so thrilled to be featured on the local Studio Artists Blog here. Local artist Elise Morris kindly visited me in my studio and took lots of great photographs. You can see them and read more here. … [Read more...]

Napa Chamber Radio Interview

I was thrilled to be interviewed on KVON, for the Napa Chamber of Commerce. A big thank-you to Chris Templeton of Influence Internet for conducting a great interview, asking engaging questions and generally making me feel comfortable at the mic! You can listen to the interview here. … [Read more...]

New ways to consume information

There are proclamations in the media (online, of course) that Print. Is. Dead. Well, communicating via traditional methods (ie: putting ink on paper) such as direct mail, brochures and with advertising in print is not dead! I love receiving a smartly designed and gorgeously printed marketing piece, something that lands on my desk with a thud - on paper that … [Read more...]

Finding Inspiration in Nature’s Color Palette

The Cedar Waxwings have returned. I am an avid birdwatcher and every spring a large, unruly flock of Cedar Waxwing birds arrives in the neighborhood to feast on the berries in the trees. They are fleeting and easily startled. I have to creep outside with my binoculars to enjoy the visual feast of color: Beautiful, engaging birds, richly colored with … [Read more...]

Something old and something new, a marriage made…

…between print and technology. An interactive print advertisement in a magazine? It's an intriguing mixture of old and new methods, combined to create an interactive and engaging ad. Check this out: Featured in the January issue of Wired magazine, an ad for Motorola’s Moto X phone. Using a Plexiglas-like material, LEDs and four lithium batteries, the … [Read more...]

Pomace, Paper and Packaging

POMACE, PAPER AND PACKAGING: I am always on the look-out for innovative recycled or repurposing ideas. Following are some interesting uses for grape pomace: Here is an interesting article about the use of wine waste or grape pomace to create biodegradable packaging: "Now, researchers at Oregon State University have discovered a more high-value use for … [Read more...]

Gratitude versus Obligation. How do you talk to your potential customers?

Did you know that how you address your target audience can greatly influence their response to your direct marketing tactics? I recently read the results of an interesting study that showed that “communicating through gratitude, and even neutral, messages was found to be more persuasive than those messages conveying obligation.” The three authors of the … [Read more...]

5 reasons to hire a professional graphic designer

As a professional designer who’s been in the business for more than 25 years, I’m seeing a shocking amount of bad design these days. It started when the economy tanked and everyone lost his/her job. Unable to find work, people have reinvented themselves in a stunning array of new careers—a wonderful testament to American fortitude and ingenuity. People … [Read more...]

Are you listening to your audience?

Do you really hear what your target market is telling you? We are bombarded by noise, 24/7, fed to us via a fire hose information feed both online, and via traditional media. We hear advertising jingles in the grocery store, read advertisements on BART, and get so much spam it's a wonder our inboxes don't explode! I feel as if we are in a frenzy... and, … [Read more...]