Event identity and PR for a local art gallery

I had a lot of fun designing this identity and collateral project for a local art gallery event. Our goal was to raise awareness of the gallery within the local community and build relationships with new collectors and interior designers. This two-day event consisted of six presenters and an opening reception. I developed the initial event logo and … [Read more...]

Are you practicing brand journalism?

Hello, Friend! I recently read this wonderful article about brand communication, or "brand journalism".  Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald's has helped pioneer an approach to brand communication, called brand journalism. According to Light: … [Read more...]

Is it really free?

Hello friend. It's a new year, time for resolutions, new marketing plans and promises to finally update that outdated brochure and blog post. You've found the perfect image to go with your brochure or blog post and voila, your done. Right? A colleague of mine recently received a threatening letter from a BIG NAME stock photo agency, claiming she was using … [Read more...]

Creating your brand Style Guide

Brand consistency checklist Once you’ve defined your brand story and gained insight into what message you want to share with your marketing materials, it’s time to set the stage for consistency. Whether you are a soloprenuer or a company with 250 employees, maintaining consistency across your brand efforts can be a challenge, yet without consistency, … [Read more...]

7 brand-defining questions

If you've just joined my series on effective branding, welcome! Feel free to read previous posts or jump right in! Last week I wrote "where is your brand" - Well, now that you know where your brand lives, you have the opportunity to communicate your brand’s unique personality with artfully designed assets. But first, you must define your brand … [Read more...]

Your brand: Here, there and everywhere!

You already know why branding is so important—but where, exactly, is your brand? It's everywhere! Whether you provide a luxury product or B2B services, your audience is seeking information from a myriad of sources. You have the potential to influence buying decisions before ever having a conversation with a prospect. Prospects and customers will … [Read more...]

8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.   Good branding gives … [Read more...]

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]

Are you prepared for the moment of relevance?

It's summer! I love to read and can never seem to keep up with the stack of books on my desk. However, it's summer and I don't know about you but I find my thoughts wandering to my upcoming vacation where I will revel in the fresh air of the mountain forests. Hopefully you are enjoying some time off and recharging as well. With that in mind I offer my … [Read more...]