Full of useful articles written to help you make smart, cost-effective, and timely decisions about your marketing collateral. Subscribe Now!
MAY 2011
Collaborate to Reach Perfection
The importance of close vendor relationships
DEC 2010
It’s A Wrap…
Interesting resources from my files
MAY 2010
Recycled or not…
Sorting out the symbology and terminology
JAN 2010
The persuasive power of print…
Top ten reasons to make print a part of your marketing mix
DEC 2009
Mix It Up with print!
A valuable and persuasive platform for your message.
OCT 2009
Banish The Boring!
Interesting alternatives to the basic trifold brochure.
SEPT 2009
Are You Listening?
What are people saying about your brand?
AUG 2009
Talking Typography!
Tips to make your type sing.
JULY 2009
It’s Personal!
What is variable data printing and how can it work for you?
JUNE 2009
3 Key Factors: Choosing Between Offset or
Digital Printing
Quality, turn around and price.
APRIL 2009
A Few Colors Can Yield BIG Impressions!
Who needs full color printing when one or two colors can be just as effective?
MARCH 2009
Coordinating Your Online “Look” with E-stationery
Is your business dressed for success? Consider the addition of a branded letterhead via an E-stationery webhost. It can help you create a more robust online marketing presence.
FEBRUARY 2009
Creating Memorable Business Cards
When it comes to brand consistency, the devil is in the details. You communicate with your audience in so many ways, in print and online, and every message helps tell the story of your company persona, mission or market approach. But it’s the smallest piece of your brand identity that may carry the most lasting impression — that little 2×3.5 inch rectangle called your business card.
DECEMBER 2008
So, What’s Your Story?
Do you have a message, a business philosophy or a particular process that stands out from your competition? What is the story that you can tell about this and what methods are you using to reach your audience?
Read this issue »
NOVEMBER 2008
Beautiful Messaging – Online or In Print
JPG. TIF. EPS? How do you know which type of image to use for which medium? Read on to find out the right file format for any medium — be it a brochure, an e-newsletter, or a trade-show graphic. Read this issue »
OCTOBER 2008
Smart Money. Dumb Money. Ensure a Successful Project.
Before putting pencil to paper, have you clearly defined your objectives and goals? Ensure that you spend your marketing dollars wisely. Read this issue »
SEPTEMBER 2008
Paper Chase
Choose paper wisely: A great marketing piece deserves a great piece of paper. Read this issue »
AUGUST 2008
Foiled Again
This issue focuses on the use of foil, which can be a glamorous, alluring finishing treatment for your package or collateral project…or a costly, unsightly mess.
Read this issue »