New ways to consume information

There are proclamations in the media (online, of course) that Print. Is. Dead. Well, communicating via traditional methods (ie: putting ink on paper) such as direct mail, brochures and with advertising in print is not dead! I love receiving a smartly designed and gorgeously printed marketing piece, something that lands on my desk with a thud - on paper that … [Read more...]

Pomace, Paper and Packaging

POMACE, PAPER AND PACKAGING: I am always on the look-out for innovative recycled or repurposing ideas. Following are some interesting uses for grape pomace: Here is an interesting article about the use of wine waste or grape pomace to create biodegradable packaging: "Now, researchers at Oregon State University have discovered a more high-value use for … [Read more...]

Gratitude versus Obligation. How do you talk to your potential customers?

Did you know that how you address your target audience can greatly influence their response to your direct marketing tactics? I recently read the results of an interesting study that showed that “communicating through gratitude, and even neutral, messages was found to be more persuasive than those messages conveying obligation.” The three authors of the … [Read more...]