Are you practicing brand journalism?

Hello, Friend! I recently read this wonderful article about brand communication, or "brand journalism".  Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald's has helped pioneer an approach to brand communication, called brand journalism. According to Light: … [Read more...]

Pomace, Paper and Packaging

POMACE, PAPER AND PACKAGING: I am always on the look-out for innovative recycled or repurposing ideas. Following are some interesting uses for grape pomace: Here is an interesting article about the use of wine waste or grape pomace to create biodegradable packaging: "Now, researchers at Oregon State University have discovered a more high-value use for … [Read more...]