Event identity and PR for a local art gallery

I had a lot of fun designing this identity and collateral project for a local art gallery event. Our goal was to raise awareness of the gallery within the local community and build relationships with new collectors and interior designers. This two-day event consisted of six presenters and an opening reception. I developed the initial event logo and … [Read more...]

Are you practicing brand journalism?

Hello, Friend! I recently read this wonderful article about brand communication, or "brand journalism".  Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald's has helped pioneer an approach to brand communication, called brand journalism. According to Light: … [Read more...]

Your brand: Here, there and everywhere!

You already know why branding is so important—but where, exactly, is your brand? It's everywhere! Whether you provide a luxury product or B2B services, your audience is seeking information from a myriad of sources. You have the potential to influence buying decisions before ever having a conversation with a prospect. Prospects and customers will … [Read more...]

8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.   Good branding gives … [Read more...]

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]

New ways to consume information

There are proclamations in the media (online, of course) that Print. Is. Dead. Well, communicating via traditional methods (ie: putting ink on paper) such as direct mail, brochures and with advertising in print is not dead! I love receiving a smartly designed and gorgeously printed marketing piece, something that lands on my desk with a thud - on paper that … [Read more...]

Something old and something new, a marriage made…

…between print and technology. An interactive print advertisement in a magazine? It's an intriguing mixture of old and new methods, combined to create an interactive and engaging ad. Check this out: Featured in the January issue of Wired magazine, an ad for Motorola’s Moto X phone. Using a Plexiglas-like material, LEDs and four lithium batteries, the … [Read more...]

Gratitude versus Obligation. How do you talk to your potential customers?

Did you know that how you address your target audience can greatly influence their response to your direct marketing tactics? I recently read the results of an interesting study that showed that “communicating through gratitude, and even neutral, messages was found to be more persuasive than those messages conveying obligation.” The three authors of the … [Read more...]

5 reasons to hire a professional graphic designer

As a professional designer who’s been in the business for more than 25 years, I’m seeing a shocking amount of bad design these days. It started when the economy tanked and everyone lost his/her job. Unable to find work, people have reinvented themselves in a stunning array of new careers—a wonderful testament to American fortitude and ingenuity. People … [Read more...]