Event identity and PR for a local art gallery

I had a lot of fun designing this identity and collateral project for a local art gallery event. Our goal was to raise awareness of the gallery within the local community and build relationships with new collectors and interior designers. This two-day event consisted of six presenters and an opening reception. I developed the initial event logo and … [Read more...]

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]