Your brand: Here, there and everywhere!

You already know why branding is so important—but where, exactly, is your brand? It's everywhere! Whether you provide a luxury product or B2B services, your audience is seeking information from a myriad of sources. You have the potential to influence buying decisions before ever having a conversation with a prospect. Prospects and customers will … [Read more...]

8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.   Good branding gives … [Read more...]

Napa Chamber Radio Interview

I was thrilled to be interviewed on KVON, for the Napa Chamber of Commerce. A big thank-you to Chris Templeton of Influence Internet for conducting a great interview, asking engaging questions and generally making me feel comfortable at the mic! You can listen to the interview here. … [Read more...]