Are you practicing brand journalism?

Hello, Friend! I recently read this wonderful article about brand communication, or "brand journalism".  Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald's has helped pioneer an approach to brand communication, called brand journalism. According to Light: … [Read more...]

Creating your brand Style Guide

Brand consistency checklist Once you’ve defined your brand story and gained insight into what message you want to share with your marketing materials, it’s time to set the stage for consistency. Whether you are a soloprenuer or a company with 250 employees, maintaining consistency across your brand efforts can be a challenge, yet without consistency, … [Read more...]

7 brand-defining questions

If you've just joined my series on effective branding, welcome! Feel free to read previous posts or jump right in! Last week I wrote "where is your brand" - Well, now that you know where your brand lives, you have the opportunity to communicate your brand’s unique personality with artfully designed assets. But first, you must define your brand … [Read more...]

Your brand: Here, there and everywhere!

You already know why branding is so important—but where, exactly, is your brand? It's everywhere! Whether you provide a luxury product or B2B services, your audience is seeking information from a myriad of sources. You have the potential to influence buying decisions before ever having a conversation with a prospect. Prospects and customers will … [Read more...]

8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.   Good branding gives … [Read more...]

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]

Napa Chamber Radio Interview

I was thrilled to be interviewed on KVON, for the Napa Chamber of Commerce. A big thank-you to Chris Templeton of Influence Internet for conducting a great interview, asking engaging questions and generally making me feel comfortable at the mic! You can listen to the interview here. … [Read more...]