Are you practicing brand journalism?

Hello, Friend! I recently read this wonderful article about brand communication, or "brand journalism".  Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald's has helped pioneer an approach to brand communication, called brand journalism. According to Light: … [Read more...]

Something old and something new, a marriage made…

…between print and technology. An interactive print advertisement in a magazine? It's an intriguing mixture of old and new methods, combined to create an interactive and engaging ad. Check this out: Featured in the January issue of Wired magazine, an ad for Motorola’s Moto X phone. Using a Plexiglas-like material, LEDs and four lithium batteries, the … [Read more...]