Are you prepared for the moment of relevance?

It’s summer!
I love to read and can never seem to keep up with the stack of books on my desk. However, it’s summer and I don’t know about you but I find my thoughts wandering to my upcoming vacation where I will revel in the fresh air of the mountain forests. Hopefully you are enjoying some time off and recharging as well.

With that in mind I offer my very short summer reading list. Only ONE book, for the business owner or entrepreneur: Jim Blasingame’s book “The Age of the Customer is a fascinating read about sellers (of products or services) and how to “prepare for the moment of relevance” —  “access to information, including customer experience, is now controlled by the customer.” You can buy his book here, directly from him.

Here are some excerpts and additional information about his book.