Are you practicing brand journalism?

Hello, Friend!

I recently read this wonderful article about brand communication, or “brand journalism”.¬† Highlighting the importance of crafting and including your brand story through your package design. Larry Light, former global CMO of McDonald’s has helped pioneer an approach to brand communication, called brand journalism.

According to Light: “Brand Journalism is here. It’s a powerful tool for marketing, and we must navigate through the world-changing forces of mobile…sharing…co-creation in an information-rich, information-NOW world.”

Read more at Package Design Magazine