Archives for October 2014

7 brand-defining questions

If you've just joined my series on effective branding, welcome! Feel free to read previous posts or jump right in! Last week I wrote "where is your brand" - Well, now that you know where your brand lives, you have the opportunity to communicate your brand’s unique personality with artfully designed assets. But first, you must define your brand … [Read more...]

Your brand: Here, there and everywhere!

You already know why branding is so important—but where, exactly, is your brand? It's everywhere! Whether you provide a luxury product or B2B services, your audience is seeking information from a myriad of sources. You have the potential to influence buying decisions before ever having a conversation with a prospect. Prospects and customers will … [Read more...]

8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.   Good branding gives … [Read more...]