Archives for September 2014

Is my logo my brand?

So, you have a logo and that’s your brand, right? Nope. The terms “brand” and “logo” are not synonymous; it’s a huge misperception! A brand (and branding) is really so much more. What is branding? Simply put: to “brand” your company is to create an authentic story about your company’s personality, culture, values and value—which is then expressed in all … [Read more...]