Archives for March 2013

Are you listening to your audience?

Do you really hear what your target market is telling you? We are bombarded by noise, 24/7, fed to us via a fire hose information feed both online, and via traditional media. We hear advertising jingles in the grocery store, read advertisements on BART, and get so much spam it's a wonder our inboxes don't explode! I feel as if we are in a frenzy... and, … [Read more...]